Saturday, September 11, 2010


Caring for the environment is just one of those corporate buzzwords that eventually reveal the hypocrisy and schizophrenia of its corporate communications.

Well known beauty product maker, Unliever, makes a big deal about its beauty products but denies that the plastic wrappers and containers its products come in UGLIFY the environment.

Procter and Gamble, Nestle, and other companies market sachet products intensively, even sponsoring some running events to "SAVE THE ENVIRONMENT" while the discarded sachets of the products they make end up blocking storm drains and water ways -- even littering beautiful natural scenery all over the country.

Anyway, here are some basic concepts about PLASTIC POLLUTION.

This comes from Plastic Pollution Coalition:
Plastic is forever
Plastic is a material that the Earth cannot digest. Every bit of plastic that has ever been created still exists, except the small amount that has been incinerated, and has become toxic air and particulate pollution.

Plastic is poisoning our food chain
In the environment, plastic breaks down into smaller and smaller particles that attract toxic chemicals. These particles are ingested by wildlife on land and in the ocean, and contaminate our food chain.

Plastic affects human health
Harmful chemicals leached by plastics are already present in the bloodstream and tissues of almost every one of us, including newborns.

Single Use plastics and Disposable plastics are the main source of plastic pollution
Consumption of single use and disposable plastics has spiraled out of control. They are used for seconds, hours, or days, but their remains will last hundreds of years.

Recycling is not a sustainable solution
Unlike glass and metal, recycling plastic is costly and does not stem the production of virgin plastic product. Most of our plastic waste is landfilled, downcycled or exported to other countries.

The oceanic gyres
Patches of plastic pollution cover millions of square miles of ocean in the North Pacific and in the North Atlantic. Scientists expect to find similar accumulation areas in the remaining oceanic gyres. There is no known way to clean up the plastic pollution in the oceans: the plastic particles are very small and circulate throughout the entire water column. The amount of plastic pollution in the oceans is expanding at a catastrophic rate.

It is “plastic pollution”, not “marine debris”
We believe that the term “marine debris” (used consistently by the plastics industry) is euphemistic, vague, and ineffective. We are here to talk about plastic pollution in the oceans, plastic pollution on land, and plastic pollution in our bodies. Let’s call it what it is.


pasigriveravenger said...

most people don't realize any of this. they easily believe a company cares for the environment if it so happens that the company is a sponsor of some "green" event like this upcoming fun run for pasig.

wake up people!

these corporate giants are victimizing you with nothing more than basic marketing, branding and pr tactics.

don't be so gullible!

Manuel Maqueda said...

Thank you so much for posting this! If you know organizations fighting plastic pollution the Philippines, please tell them to contact us and join Plastic Pollution Coalition

Write to plasticpollution [at] gamil [dot]com

Thank you


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