The cost of "Pilipinas kay ganda"

How much money did the Aquino Administration through it Department of Tourism SPEND for the launching of the "Pilipinas kay ganda" slogan/rebranding?

I have no idea how much has already been spent for someone to come up with "Pilipinas kay ganda" as a tourism slogan for the Philippines, but according to one report:

TTG Daily News

Philippines gets new brand 

Ollie Quiniquini, Singapore (2010-11-16)

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The Department of Tourism will initially invest US$7 million to roll out the brand internationally, said undersecretary Vicente Romano. TV commercials on international cable channels will kick off the brand's international debut in February. Around US$2 million of the promotional budget will be spent on new media campaigns.

So, the DoT was preparing to spend US $ 7 million on TV commercials and some US $ 2 Million on new media campaigns.

Someone on twitter said that US $ 9 million promoting "Pilipinas, kay ganda!" is a small amount to spend if the country's tourism earns billions of pesos in tourism revenue.

However, that is supposing that "Pilipinas, kay ganda!" as a rebranding theme will really draw tourists to the country.

Supposing that all the critics against the re-branding theme or slogan are all wrong and it doesn't actually DE-MARKET the Philippines to foreign tourists, the government better have an improved way of tracking the response to the re-branding campaign.