Saturday, November 20, 2010

Usec. Vicente Romano III asks for help in building the DoT website

Here's an idea for Usec. Romano: Instead of going Wiki after the snafu (which doesn't inspire a lot of confidence from the entire online Filipino community), why doesn't the DoT just bid out an affiliate marketing program ala Nuffnang -- instead of paying Google or Facebook to generate traffic for the website.

One advantage is that it'll galvanize the Filipino online community and encourage bloggers to promote Filipino tourism.

The underlying concept for this is to render the V-12 or Volunteer 12 program into the online sphere.  Originally, the V-12 program gave incentives and rewards for Filipino balikbayans and OFWs who brought home their foreign friends as tourists.  In its digital rendering, perhaps bloggers and other online netizens can join an affiliate marketing program where they'll get credits (monetary reward or incentives) for every foreign tourist that click throughs or signs up for a tour.  Under such a scheme, perhaps hotels, resorts, airlines, etcetera who sign up for the affiliate marketing program will be the one to pay for the incentive given to the affiliate marketer.  I don't think it should entail a substantial amount for the tourist business operator (Nuff Nang pays P20 to P80 per click, perhaps higher for sign ups).


I am responsible for the choice of We were about to give a preview of “Pilipinas Kay Ganda” as the tourism country brand, and I was looking for an appropriate URL that would be associated with the new brand.

I searched and looked at all possible permutations of “beautiful”, “philippines”, “pilipinas”, “is beautiful”, and this was the best name that was still available.

Now, if you were the one tasked to do this and you finally chose, will you automatically check what was, especially since it was not even one of your candidate choices? Honestly? I didn't and am sorry for it.

But I think the bigger question is did it damage the reputation of our country? The categorical answer is NO, thanks to the vigilance of our twittering community. As soon as they pointed out the anomaly, we pulled out the site and it had a total exposure of no more than 14 hours. I doubt very much if any foreigner actually had a chance to see the porn site.

It may have caused the department embarrassment, but I don’t think it put our nation to shame.

Some time ago I mentioned that the budget of DOT for new media is from P60 to P100M. And some are asking, “is this all we get for P100M, with copies filled with typos and grammatical errors?”

Again, the answer is NO. The P60 to P100M new media budget is for 2011, and it will still be bidded out in 2011. To put it in perspective, Singapore spent the equivalent of P160 to P180M for the new media component of their new brand campaign.

We will spend it for the following:

Complete overhaul of current website, with language translation and full features
SEO /SEM (we want to make sure our destinations are on page 1 or 2 when googled for tourism-related keywords)
SNS campaigns (FB, twitter, and you-tube campaigns, stand-alone or in support of offline campaigns)
Interface platform to connect industry stakeholders (transport, resort  and hotel owners,  tour operators, etc.) with online booking capability
Online advertising in relevant web properties was intended to be a facelift of the current site, in essence – an interim site. We just changed the look and feel, but literally cut-and-pasted from the different existing DOT websites.

I guess because the site was new, every page and every word was under close scrutiny.

So where do we go from here?

Since many of you in #helpDOT said you wanted to help… here’s the deal.

We will put up the website in a private URL. If you want to get involved,
Send an email to and express your desire to volunteer.
She can then give you the URL of the interim website
Tell her (via email) the page you’d like to work on
Submit a write-up (either as rewrite of existing one or an entirely new one) and/or a captioned photo or graphics design
We will put your name as the contributor, both to give credit and assign accountability

Of course, we will exercise editorial control throughout the whole process

This content will not only be useful for the interim website, but will also feed to whoever will win in the bidding to develop the full-featured website.

Think of it as the wiki-approach of building up our website.


God bless,



Singapore web designer said...

Did you write this yourself? Very fascinating, either way. Couldn't agree me -- enjoy visiting your site, Thanks for your site and post - really like this one! Professional article - enjoy your site! Good information. Keep up the good work. I could not have said it better!

estan said...

wow, with 200M peso budget, di nila kayang magbayad ng content. that's a lame excuse.

Admin said...

The usual rate per article is just $3.00 to $5.00, depending on the difficulty of the article and the urgency.

I'd say, kahit $2.00 per article ang ibayad, they could probably generate a lot of articles.

Pwede ding iba ang rate ng mga celebrity bloggers or writers. Pwedeng mas mataas, like $10 or $100 per article. Or better yet, maybe they can donate their tweets and article write ups.

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