A couple of days ago Chuvaness came out with a tweet that led to her blog about Willing Willy and the six year old macho dancer.
Being a father of a 3 year old, I was deeply offended by what was done to the boy on national television.
So, I decided that perhaps the best thing to do was to write two of the largest advertisers to let them know about how I felt.
They came back with this response.
Thank you for contacting Procter & Gamble.
We always welcome feedback from our consumers and appreciate the opportunity to respond to your concerns.
We are currently looking into your concern as a different department is handling our advertisements. We will forward your feedback to the appropriate department and we will respond to you as soon as this information becomes available.
Thank you once again for your email.
Consumer Relations Representative
Procter & Gamble
I think it is a good indication that they acknowledged my e-mail and I do hope that I'll get more information, as they promised.
Just to be clear about this, I did not ask them to pull out their advertising support for Willing Willy or threaten to boycott their products.
I think, an organization as big as P&G which employs advertising and PR firms would be able to figure out the proper and right thing to do.
Will they send Willy Revillame a message that it's NOT okay to treat children in they way he treated them?
Let's see, let's see.